Where the writing comes from
Ten years in digital marketing, most of it spent on the unglamorous half: what an agency actually costs to run, which clients quietly lose money, how a retainer turns into an invoice without anybody chasing it, and why a proposal sits unsigned for three weeks.
The guides on this blog are written from that side of the desk. Where a number appears, it carries its source and its date. Where the data is thin, the guide says so rather than inventing a precise figure, because a made-up number is worse than an honest range.
What he writes about
Agency economics
Utilization, delivery margin, effective hourly rate, revenue per client. The numbers that decide whether a busy agency is a profitable one.
Client to cash
Brief, proposal, contract, delivery, invoice, payment. Where the handoffs leak time and money, and what closes each gap.
Templates that get used
Scopes of work, client briefs, care plans, contracts. Written to be filled in on a Tuesday, not admired.
Search and AI visibility
What Google, Microsoft, OpenAI, Anthropic and Perplexity have actually published about how they pick sources, and what that changes about writing.
Elsewhere
Longer work, in Arabic, sits on the agency site: a five part series on how each AI search engine chooses the sources it cites, built on 170 official documentation pages and nothing else. It is at winmarketagency.com.