AgencyKit · Leads & Pipeline

Your sales pipeline, with a forecast you can trust.

AgencyKit is a sales pipeline built for small agencies and freelancers. Give every lead a deal value, watch a probability-weighted forecast add up your columns, and let heat, rotting alerts, and automatic 1/3/7-day follow-ups keep every deal moving instead of quietly going cold.

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What is AgencyKit Leads & Pipeline?

AgencyKit Leads & Pipeline is a visual sales pipeline for small agencies and freelancers. You give every lead a deal value, move it through custom kanban stages, and read a probability-weighted forecast beside the raw pipeline total, so you always know what your open deals are really worth. Heat, rotting alerts, no-answer follow-up cadences, and a public capture form keep the board moving. It is included in every plan from $9 a month.

Where deals leak

You can't forecast a pipeline you can't see.

A number you're guessing at

Ask what your open pipeline is worth this month and the honest answer is a shrug. Gut feel is not a forecast, and it won't tell you whether to hire or hold.

Deals that quietly stall

A promising lead sits three weeks with no next step. It isn't lost and it isn't moving, and nothing on your list is flagging that it stopped.

Every deal looks the same

Which are close, which are cooling, which need a call today? Without stages, values, and heat, one flat list hides where the money actually is.

Inside the pipeline

A board that forecasts as you work.

Every card carries a value and a next step, so the pipeline shows you where the money is.

Stages you shape yourself

Build the columns your sales actually uses and drag each deal along them. Every lead carries a value, so each stage adds up to a running total you can see at a glance.

Hot deals rise, cold ones rot

Heat flags each deal hot, warm, or cold, and any lead left untouched too long visibly starts to rot, so the deals slipping away surface themselves before they're gone.

A forecast weighted by stage

AgencyKit multiplies each deal by a probability tied to its stage and shows that weighted forecast next to the raw pipeline total, so you can call the month on numbers, not optimism.

Follow-ups that fire on 1, 3, 7

Log a no-answer and reminders queue up for tomorrow, three days out, and a week out. A silent deal becomes a planned sequence instead of one you meant to chase.

Fill the top with a capture form

Embed or share a public form, or point your ad platforms at a webhook, and new leads drop straight into the first stage, tagged by website, country, city, and social platform, with phone duplicates caught.

Slice the pipeline any way

Filter every deal by source, country, city, platform, or up to ten custom fields of your own, in text, dropdown, number, date, or link, so you can work one segment at a time.

Never let a live deal go cold.

Every call and meeting lands on the lead's activity log, so its whole story sits in one place, and heat and rotting alerts flag it the moment momentum drops. Read the forecast to see which deals are close, then spend your day on the ones actually worth chasing instead of the loudest name in the list.

Try it free
Lead in Forecast it Won → Client

Win a deal and it moves one click to the Clients side as a full client 360, its pipeline history intact.

Pipeline, not paperwork

A pipeline you'll actually keep updated.

What you needAgencyKitSpreadsheet pipeline
Deal value & stage totalsAutomatic per columnManual formulas
Weighted forecastBuilt in, by stageBuild it yourself
Stalled-deal heat & rottingVisual, automaticYou'd never notice
No-answer follow-upsAuto 1/3/7-daySticky notes
Leads into the pipelineForm + ads webhookCopy, paste, repeat
Turn a winner into a clientOne click, history keptStart a new file
Every stage, the forecast, capture forms, and cadences ship in all plans from $9/mo, per account. AI client insights unlock on Agency and Pro.

The short version

  • AgencyKit runs your sales pipeline on a kanban board where every lead has a deal value and a stage you defined.
  • A probability-weighted forecast sits beside the raw total, so you always know what your open deals are really worth.
  • Heat, rotting alerts, and automatic 1/3/7-day reminders keep deals from stalling, cooling, or slipping away unnoticed.
  • Capture forms and an ads webhook fill the top of the pipeline, and a won deal becomes a client in one click with its history intact.
FAQ

Pipeline questions, answered.

AgencyKit Leads & Pipeline is a visual sales pipeline for small agencies and freelancers. You give every lead a deal value, drag it through custom kanban stages, and read a probability-weighted forecast beside the raw total. Heat, rotting alerts, capture forms, and no-answer follow-ups keep deals moving. It is included in every plan from $9 a month, with AI client insights on Agency and Agency Pro.
Every lead carries a deal value, and each stage has a probability of closing. AgencyKit multiplies the two to produce a weighted forecast, then shows it next to the raw total of every open deal. Early-stage deals count for less than deals near the finish, so the number reflects what is likely to land rather than everything on the board.
Yes. The pipeline is a kanban board with stages you define, so it mirrors the way your agency actually sells. Give every lead its own deal value and each column shows a running total of what it holds. Drag a card forward and the stage totals and your forecast update instantly, with no formulas to maintain.
Heat marks each deal hot, warm, or cold so your best opportunities stand out first. Any lead left untouched too long visibly starts to rot on the board. Together they surface the deals slipping away before they are gone, so momentum, not just contact details, is what you manage every day.
Log the call as a no-answer and AgencyKit queues follow-up reminders for one day, three days, and seven days later. A silent lead becomes a planned sequence instead of a deal you meant to chase but forgot. You keep working the pipeline while the cadence makes sure nobody quietly falls through the cracks.
Add leads by hand, embed or share a public capture form, or connect a webhook so ad platforms push them straight into the first stage. Each one is tagged with its website, country, city, and exact social source, and duplicates are caught by phone number. You can filter the whole pipeline by any of those fields, plus up to ten custom fields of your own.
Convert the lead to a client in one click. Its contact details, deal value, and full activity history carry straight over, and the new client is ready for proposals, contracts, and invoices in the same workspace. The pipeline stays focused on deals you are still chasing, while everything after the win lives on the Clients side.
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Start forecasting your pipeline today.

Add your open deals, give each a value, and watch the forecast add up in minutes.

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