AgencyKit · Reports & P&L

Finally know your real profit.

AgencyKit gives you CEO-grade agency reporting without the spreadsheet night: revenue vs expenses vs payroll in a live P&L, CAC and LTV computed from real data, client profitability, and a sales report that shows who is actually closing. All from the work your team already logs.

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Revenue collected
EGP 184,500
▲ 12.4% vs last month
Net profit
EGP 61,200
33.2% margin
Revenue: retainersEGP 126,000
Revenue: projectsEGP 58,500
Expenses (rent, tools, ads)− EGP 48,300
Payroll (auto from salaries)− EGP 75,000
Net profit (July)EGP 61,200

What is AgencyKit Reports?

AgencyKit Reports is the reporting engine inside the AgencyKit workspace. It produces business, sales, tasks, time, and client reports on any date range with previous-period comparisons, plus a P&L report that combines paid invoices, categorized expenses, and automatic payroll into your real monthly profit. On Agency Pro it adds CAC, LTV, client profitability, and per-member economics, all computed from actual work data, never manual entry.

Sound familiar?

Most agencies run on vibes, not numbers.

"Busy" but not profitable

Revenue looks fine, the team is slammed, and somehow there is nothing left at month end. Nobody knows which client eats the margin.

The month-end spreadsheet ritual

Copy invoices here, expenses there, guess the payroll split, fix the formulas someone broke. Four hours, every month, maybe accurate.

Sales performance by anecdote

Who made the most calls? Who actually closed? Without attribution, reviews run on impressions instead of numbers.

What you get

Six reports. Zero data entry.

Everything is computed from the invoices, tasks, time and calls your team already logs.

Business report

Revenue collected, invoiced vs outstanding, aging buckets, package MRR, top clients, and new business, with deltas vs any previous period.

P&L with auto payroll

Paid invoices minus expenses minus payroll, pulled automatically from team salaries. Real profit and margin, month by month.

Sales rep performance

Calls made and answered, meetings held, deals won, and revenue collected, per salesperson, attributed by who did the work.

CAC, LTV & payback

Marketing spend per new client, average lifetime value, the LTV:CAC ratio, and how many months a client takes to pay back, investor-grade numbers.

Client & member profitability

Which client actually makes money after the hours spent on them, and whether each member's output covers their salary.

Branded PDF & CSV export

Every report downloads as a clean branded PDF (your brand on Agency Pro) or raw CSV for your spreadsheets, in your workspace currency.

Honest numbers, even when the number is "not enough data".

Metrics like CAC and LTV are only useful if they are true. When your data can't support an honest figure yet, AgencyKit shows a dash instead of inventing one, so when the number does appear, you can take it to a partner, a bank, or an investor without flinching.

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LTV (avg lifetime / client)EGP 96,400
CAC (spend / new client)EGP 8,120
LTV : CAC11.9×
CAC payback1.4 months
Why not a spreadsheet?

The report that builds itself while you work.

CapabilityAgencyKitSpreadsheet / BI tool
Data entry requiredNone, computed from real workManual, every month
Payroll in the P&LAutomatic from salariesCopy-pasted
Sales attributionBy who did the workBy memory
Period comparisonOne click, any rangeDuplicate the sheet
Local currency (EGP, SAR, AED)Workspace-wideWith effort
SetupIncluded, it's your workspaceHours of formulas or a BI project
Five reports in every plan from $9/mo. P&L on Agency+; CAC/LTV, client profitability and member economics on Agency Pro.

Key takeaways

  • AgencyKit computes six agency reports from real work data, no month-end data entry.
  • The P&L combines paid invoices, categorized expenses, and automatic payroll into real monthly profit.
  • Agency Pro adds CAC, LTV, payback, client profitability, and per-member economics.
  • Every report runs in your workspace currency and exports as branded PDF or CSV.
FAQ

Reporting questions, answered.

Six report types: Business (revenue, invoicing, MRR, aging), Sales (pipeline, calls, meetings, rep performance), Tasks, Time, Clients, and a full P&L. Every report runs on any date range with an optional previous-period comparison, and exports as branded PDF or CSV.
Revenue comes from paid invoices, expenses from your expense log with recurring items counted monthly, and payroll is added automatically from team salaries. The result is your real net profit and margin, month by month, no spreadsheet assembly.
Yes, on Agency Pro. CAC divides your marketing spend by new clients won, LTV measures average lifetime revenue per paying client, and the report also shows the LTV:CAC ratio and payback period. If there is not enough data for an honest number, AgencyKit shows a dash rather than a made-up figure.
Yes, on Agency Pro. Client profitability compares revenue per client against the cost of time spent on them, and member economics compares each member's salary against the revenue their work generates.
Yes. The sales report breaks down calls made, calls answered, meetings held, deals won, and revenue collected per salesperson, with a comparison against the previous period, attribution is based on who actually did the work.
Yes. Set your workspace currency, including EGP, SAR, and AED, and every report, chart, and exported PDF shows amounts in the currency you actually operate in.
Business, sales, tasks, time and client reports are in every plan from $9 a month. The P&L report is on Agency and above, and CAC/LTV, client profitability, and member economics are Agency Pro features.
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See your real numbers this week.

Import your clients, log your expenses once, and the reports write themselves from then on.

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