In This Guide
The short version
17hats itself links to a Dubsado comparison from its own footer, which is a reasonable sign these two land on the same shortlist.
Dubsado is the deeper automation engine and publishes the lower headline price at $525 a year for Premier. 17hats is the simpler commercial proposition at $60 a month, $600 a year, or $800 for two years, with nothing held back behind a higher tier.
The comparison turns on team size. Dubsado includes the owner plus three additional users and then charges a monthly band on top of the annual subscription, which the headline price does not show.
At a glance
| Dubsado | 17hats | |
|---|---|---|
| Plans | Two: Starter and Premier | One, priced three ways |
| Headline price | $335 or $525 a year | $60 a month, $600 a year, $800 for two years |
| Monthly billing | Not published on the pricing page | Yes, at $60 |
| Users included | Owner plus 3 additional | Multi-user, price not published |
| More users | $25 a month for 4 to 10, $45 for 11 to 20, $60 for 21 to 30 | Not published |
| Second brand | $10 a month each | Multi-brand included |
| Free trial | 21 days of Premier, no card | 7 days, restartable once |
| Scheduling | Premier only | Included |
| Automated workflows | Premier only | Included |
| Lead capture forms | 1 on Starter, unlimited on Premier | Included |
| Time tracking | Not on the pricing page | Not in the feature suite |
What each one actually costs
Dubsado Premier is $525 a year for a studio of up to four people running one brand. Past that point the arithmetic changes, because Dubsado charges $25 a month for 4 to 10 users, $45 a month for 11 to 20, and $60 a month for 21 to 30, and $10 a month for each additional brand.
A six-person studio with two brands
Dubsado Premier is $525 a year. Six people sit in the 4-to-10 band at $25 a month, which is $300 a year. A second brand adds $10 a month, which is $120 a year. The total is $945 a year against a headline of $525. 17hats over the same two years costs $800, and includes multi-brand.
17hats publishes no per-user price on its pricing page, so a growing team should confirm that figure with 17hats directly before comparing. What 17hats does publish is simple: $60 a month, $600 a year, or $800 for two years, with every feature included.
Workflows and what sits behind the higher plan
Dubsado is the stronger automation engine of the two, with conditional workflows and custom forms that go deeper than anything 17hats publishes. That depth is the reason most people choose Dubsado and it is not in question here.
What is worth knowing is where Dubsado puts it. Scheduling and appointment booking, automated workflows, public proposals, the Zapier integration and the bookkeeping integration are all Premier-only, and Dubsado Starter at $335 a year allows a single active lead capture form.
Dubsado Starter is therefore forms, invoicing, templates and portals, and the product most people mean when they say Dubsado is the $525 plan.
17hats gates nothing. Workflows, online scheduling with pay-upon-booking, lead capture forms with triggers and auto-responders, multi-brand and multi-user all sit in the single plan, alongside quotes, contracts, invoices, questionnaires and if-then document logic.
What neither of them does
Dubsado and 17hats both leave billable time to a separate tool. The 17hats feature page lists nine categories and none of them mentions a timer or timesheets, and time tracking does not appear on Dubsado's pricing page either.
Dubsado and 17hats both publish no payment processing rate on their pricing pages, so the cost of taking a client payment has to be established separately with either one.
Who should choose what
Choose Dubsado for a studio of four people or fewer, running one brand, whose reason for buying is the workflow engine. At $525 a year with three additional users included, Dubsado is the better value in exactly that shape.
Choose 17hats for a business that wants everything switched on, values one price over the lowest price, and can commit for two years. Multi-brand being included rather than $10 a month matters for anyone running a second trading name.
Choose neither if the work is billed by the hour.
Three years, in total
The totals below are our own arithmetic from each vendor published price, not figures either vendor prints.
| Scenario | Three-year total |
|---|---|
| Dubsado Premier, up to four people, one brand | $1,575 |
| Dubsado Premier, six people, two brands | $2,835 |
| 17hats, billed yearly | $1,800 |
| 17hats, two-year then one-year term | $1,400 |
| AgencyKit Agency, billed yearly, up to ten people | $1,170 |
Dubsado is the cheapest of the three for a studio of four, and the most expensive of the three for a studio of six running two brands.
Verdict by category
Workflow depth: Dubsado, by a clear margin, and it is the main reason to buy it.
Cheapest for four people or fewer: Dubsado Premier at $525 a year.
Cheapest as the team grows: 17hats, because Dubsado adds $25 to $60 a month in user bands.
Second brand: 17hats, which includes multi-brand where Dubsado charges $10 a month each.
Trying before buying: Dubsado, with 21 days of Premier and no credit card.
Monthly billing: 17hats, because Dubsado publishes no monthly price at all.
Billable hours: neither, because both leave time tracking to another product.
Where AgencyKit fits
AgencyKit is billed per account rather than per user: $9 a month on Starter, $39 on Agency and $69 on Agency Pro, with a 14-day free trial of Agency Pro and no credit card.
The AgencyKit Agency plan is $390 a year on annual billing and covers up to ten team members and unlimited brands at that one price. The six-person two-brand studio above pays $945 a year on Dubsado Premier and $390 a year on AgencyKit Agency.
AgencyKit also tracks billable time in every plan and converts tracked minutes into invoice lines, which is the step both of these tools leave to another product. Dubsado still wins where conditional workflow depth is the reason for buying, and nothing in AgencyKit matches it.
Prices move
Every figure on this page was read from each vendor's own pricing page on 23 September 2026. Vendors change prices, so check the current pages before deciding.
Key Takeaways
- Dubsado publishes two annual plans at $335 and $525, and no monthly price
- Dubsado Starter and Dubsado Premier each include the account owner plus three additional users
- A fourth additional user on Dubsado adds $25 a month, and each extra brand adds $10 a month
- 17hats charges $60 a month, $600 a year or $800 for two years with nothing gated
- Dubsado and 17hats both leave billable time to a separate tool
Frequently Asked Questions
Dubsado is cheaper for a studio of four people or fewer running one brand, at $525 a year for Premier. 17hats becomes cheaper as the team or the number of brands grows, because Dubsado adds $25 to $60 a month for extra users and $10 a month for each extra brand.
Dubsado includes the account owner plus three additional users in both plans, then charges a monthly band on top: $25 a month for 4 to 10 users, $45 a month for 11 to 20, and $60 a month for 21 to 30. The band is monthly while the plan itself is billed yearly.
Dubsado Premier adds scheduling and appointment booking, automated workflows, public proposals, Zapier and the bookkeeping integration. Dubsado Starter also limits active lead capture forms to one, while Premier allows unlimited forms.
No. 17hats sells one all-inclusive plan and three billing terms, so there is no feature ladder to climb. Everything 17hats offers, including workflows, scheduling and multi-brand, is in the single plan.
Neither one does. The 17hats feature page covers nine categories without mentioning a timer or timesheets, and time tracking does not appear on Dubsado's pricing page. Hourly billing needs a second tool with either product.
Yes, at $10 a month for each additional brand on top of the annual subscription. 17hats includes multi-brand support in its single price, which is the cheaper arrangement for anyone running two trading names.
Dubsado's pricing page publishes yearly prices only and shows no monthly option or monthly toggle anywhere on the page. 17hats publishes a monthly price of $60.
AgencyKit is billed per account at $39 a month on the Agency plan, covering up to ten team members and unlimited brands, and it tracks billable time in every plan. The six-person two-brand studio that pays $945 a year on Dubsado Premier pays $390 a year on AgencyKit Agency.
References
- Dubsado pricing www.dubsado.com
- 17hats pricing www.17hats.com
- 17hats features www.17hats.com
- AgencyKit pricing agencykit.tech